AMC Television’s “Mad Men” is as popular as ever mid-way through its third season, and the show continues to grow its fan base through a very interactive Facebook fan page. After some early confusion over how to manage its brand in online communities, AMC seems to have found a good formula for keeping viewers involved and cultivating new fans for the period drama. The Mad Men official fan page has been growing steadily, with a current following of more than 176,000 Facebook users. The page offers a forum for fans to discuss recent episodes and weigh in on where the story line is heading, with discussions, a blog and a steady stream of fan wall posts.
Many Facebook users have created unique avatars with the “Mad Men Yourself” application, and the illustrated portraits are now all over Facebook and Twitter. Another popular application is “Which Mad Man Are You?”, which presents a short quiz to help match your personality to a “Mad Men” character.
Multiple videos are posted on the Facebook page to help fans catch up on missed episodes and keep them up-to-date on the story, and the photo section is filled with albums of past and recent episodes. Fans have also filled the photo page with nearly 2,000 pictures of their own, showing that there is a healthy level of interaction.
Multiple elements of the Facebook page link back to the show’s official page at amctv.com. The official page features prominent links to the various social network campaigns, including Facebook, along with a well-populated blog and in-depth coverage of the latest episode. Visitors to the page have a huge amount of content at their disposal, and AMC has done an excellent job of cross promoting their various social media campaigns on Facebook, Twitter, iPhone and more involving the show.
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