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She may not be the face of Burberry anymore, but Emma Watson showed her loyalty to them remains last night by stepping out in the luxury label.
The Harry Potter star looked gorgeous in a new take on the brand's iconic trench coat.
The 20-year-old attended a pre-BAFTA Awards party thrown by movie mogul Harvey Weinstein at Almada bar and restaurant in Mayfair wearing a £1,700 Burberry Prorsum trench coat with eye-catching leather sleeves.
The party was in honour of Colin Firth and The King's Speech, the runaway success of this year's awards season, which The Weinstein Company produced.
The party continued well into the early hours, with Emma arriving at nearby Mahiki nightclub in the film chief's Rolls Royce.
When they were accosted by eager autograph-hunters in between parties, Weinstein jumped in to chivalrously guide Emma through the crowd.
For Firth and many of his fellow revellers, who included flame-haired Mad Men star Christina Hendricks (in a stunning low-cut floral print silk gown), it was the start of a party-packed weekend in the run-up to Sunday's BAFTA Awards.
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Other stars feted at Almada's included Amy Adams, star of The Fighter, Rosamund Pike, Dougray Scott and Claire Forlani, Neve Campbell, new 'It' girl Felicity Jones, Ralph Fiennes and designer Vivienne Westwood.
Ronnie Wood spent the night flirting with a variety of young female delights, but left arm in arm with girlfriend Ana Araujo.
Sam Taylor Wood and Aaron Johnson also took in the heady atmosphere along with Noomi Repace, Elizabeth Mcgovern star of TV hit Downton Abbey, Sally Hawkins, Matthew Freud and wife Elisabeth Murdoch.
Appropriately, theatrical knights Sir Derek Jacobi and Sir Ben Kingsley were in attendance.
Sitting chatting with friends was Ricky Gervais, he was keeping a low profile and didn't insult anyone.
'It's my night off', joked the comic who hosted January's Golden Globe ceremony.
Tom Hooper , director of The King's Speech praised his film's leading man for helping to turn the movie into a global phenomenon.
'We all hail King Colin', Hooper told guests.
source: dailymail